Reading Time: 3 minutesThe world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating - are now an...

Reading Time: 3 minutesCreating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to curate in order to target specific segments of customers in a data-driven manner makes the whole exercise...

Reading Time: 3 minutesLearn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.

Reading Time: 2 minutesOver the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp growth....

Reading Time: 4 minutesSpend some time on any media channel—be it a newspaper, radio, social media, or any other Internet-based channel—and it won’t be long before you’re bombarded with ads trying to sell you a myriad of products. Brands spend...