Is Your Commerce Search Traditional and Not Personalized Yet? You Could be Losing Sales
Reading Time: 4 minutes Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.
Experience Browser – Adding Intelligence to Web Personalization
Reading Time: 3 minutes Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.
How Algorithmic Testing Is Changing the Way Marketers Drive Experimentation
Reading Time: 3 minutes The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating - are now...
Content Personalization: Why ‘Experience Designer’ Is a Blessing for eCommerce Marketers
Reading Time: 3 minutes Creating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to curate in order to target specific segments of customers in a data-driven manner makes the whole...
Why Hyper-personalization Is the Key to Winning in Grocery Retail
Reading Time: 3 minutes Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.
eCommerce Spikes Galore – How’s Your Personalization Engine Faring?
Reading Time: 2 minutes Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp...
3 Data Feeds that Retailers Should Focus On to Drive Personalization
Reading Time: 3 minutes Over time, the increase in the number of avenues through which consumers interact with your brand has contributed to the exponential increase in the amount of data at the retailer’s disposal. And it is showing no...