Easy, Scalable Data Management

From data onboarding to audience activation, manage it all with a marketer-friendly UI.

Ingest, Structure & Enhance Incoming Data from Various Sources Without the Need for IT

Streaming Data Ingestion

Seamlessly ingest customer data, extensible for any online or offline source – mobile, eCommerce, CRM, POS, DWH, DMP, etc. Ingress batch or streaming data via API requests. Drag and drop data files into an intuitive UI for batch upload.

Golden Customer Record

Create a single unified customer profile by stitching together first party, second party, and third-party data. Use clean data with deduplication, outlier rejection, missing value enrichment, and attribute harmonization to turn every profile into a Golden Record.

Data Dictionary

Enjoy the transparency of data access with a consolidated view in the Data Dictionary. Customer data attributes are aggregated, validated, and standardized into a template for structured storage in a Data Warehouse for direct batch upload.

Segment Export

With a simple UI, seamlessly export customer data and segments to S3 location for personalization, cross-channel marketing campaigns, targeted advertising, and other use cases. You could choose bulk file export or real-time activation with published APIs.

Connectors

With out-of-the-box connectors, you enjoy faster onboarding and better control of your data. The platform integrates with eCommerce platforms like Shopify and Commercetools, making real-time capture of product, transaction, and customer behavioral data possible.