Easy, Scalable Data Management

From data onboarding to audience activation, manage it all with a marketer-friendly UI.

Ingest, Structure & Enhance Incoming Data from Various Sources Without the Need for IT

Streaming Data Ingestion

Seamlessly ingest customer data, extensible for any online or offline source – mobile, eCommerce, CRM, POS, DWH, DMP, etc. Ingress batch or streaming data via API requests. Drag and drop data files into an intuitive UI for batch upload.

Golden Customer Record

Create a single unified customer profile by stitching together first party, second party, and third-party data. Use clean data with deduplication, outlier rejection, missing value enrichment, and attribute harmonization to turn every profile into a Golden Record.

Data Dictionary

Enjoy the transparency of data access with a consolidated view in the Data Dictionary. Customer data attributes are aggregated, validated, and standardized into a template for structured storage in a Data Warehouse for direct batch upload.

Segment Export

With a simple UI, seamlessly export customer data and segments to S3 location for personalization, cross-channel marketing campaigns, targeted advertising, and other use cases. You could choose bulk file export or real-time activation with published APIs.

Connectors

With out-of-the-box connectors, you enjoy faster onboarding and better control of your data. The platform integrates with eCommerce platforms like Shopify and Commercetools, making real-time capture of product, transaction, and customer behavioral data possible.

Easy, Scalable Data Management

Ingest, Structure & Enhance Incoming Data from Various Sources Without the Need for IT

Streaming Data Ingestion

Golden Customer Record

Data Dictionary

Segment Export

Connectors

Simplify your data management with an easy-to-use, marketer-friendly platform.

Learn How We Can Help With Your Data Management

Webinar

Why most social proof is hurting your conversions and how to fix it.

Services

Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Company