Reading Time: 3 minutes Science has been playing an increasingly important role in marketing, not just in data science and analytics but also in psychology. People like to follow the majority and find comfort in numbers.
Bhavna leads marketing for Algonomy's suite of personalization products. She advises top retailers on how they can enhance their customer engagement and grow digital revenues by leveraging algorithmic solutions. In her role, she closely collaborates across product, sales, marketing and customer success functions to deliver differentiated solutions to enterprise retailers. She loves analysing market needs, applying industry best practices and is also responsible for sales enablement, solution packaging and competitive intelligence. Reach out to her to understand how algorithms are disrupting traditional approaches in retail and eCommerce.