Leverage Pre-populated Segments or Create Custom Segments for Targeted Marketing
Audience Discovery simplifies the discovery process with a simple point-and-click filtering. Sieve customers using attribute or browsing information and add events to create granular segments for targeted engagement.
Create, manage, and use audience segment lists for personalized engagement in real-time. Define customer segments by choosing events for filtering using historical data or visitor schema, and display real-time audiences that fuel downstream marketing orchestration.
Leverage pre-built segments created based on common use cases such as churn, cart abandonment, activity, order value, and many such attributes to drive targeted engagement. Filter segments, modify segment conditions, and customize to suit your specific use case and targeting requirement.
Use your segments to activate audiences to all downstream destinations – for personalization, cross-channel marketing campaigns, targeted advertising, and other use cases. Select fields and frequency of sharing based on data need.
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Make your marketing efforts targeted and precise with a
user-friendly Audience Manager.