Author: Amit Rohatgi

Amit Rohatgi specializes in customer data management, analytics-driven personalization, and customer engagement strategies. His expertise includes customer data platforms (CDP), business intelligence, real-time customer intelligence, analytics, and AI-powered personalization designed to help enterprise retailers improve retention, conversion rates, and customer lifetime value. He focuses on enabling organizations to unify customer data and transform it into actionable insights across marketing, merchandising, and customer experience initiatives. Amit writes about customer data strategy, analytics-driven marketing, personalization technologies, business intelligence, and AI-driven customer engagement.