Reading Time: 6 minutes Download this article as a PDF. The Customer Data Platform (CDP) industry has moved from muddled definitions to a more structured industry with clearly defined types that have been bucketed based on capability and use cases...

Reading Time: 3 minutes A relevant question. While one would lean towards a yes, it’s not that simple. Read on to learn how to translate a CDP’s insights to tangible business outcomes.

Reading Time: 5 minutes CDP is revolutionizing the MarTech space. Read about the scope and trends in the CDP market and the factors driving its growth.

Reading Time: 5 minutes Real-time customer profiles are changing the way marketers engage with customers. Read on to learn how they can benefit your business.

Reading Time: 4 minutes Learn about the ways in which CDPs have generated massive payoffs not just for the marketer but for the entire enterprise.

Reading Time: 5 minutes Learn about customer identity resolution and how CDPs create dynamic 360-degree views of your customers to help you deliver hyper-personalized experiences.

Reading Time: 5 minutes Not sure which data management solution is right for your business? Learn about the differences between a CDP, DMP, and CRM to make an informed decision.

Reading Time: 4 minutes To help Retailers activate their audience in real-time with personalized engagement along the customer journey, we are introducing our Customer Data Platform.

Reading Time: 5 minutes A successful email marketing campaign can enhance your customer experience and drive sales. Learn how you can create an email that will wow your audience.