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Personalization

Solving the Limitations of Traditional Cross-Sell Models with Deep Learning and NLP

A deep dive into how we leverage neural networks to create relevant cross-sell recommendations Have you ever wondered how, as you are shopping online, adding items to your cart, the website seems to suggest products that perfectly complement what you...

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Retail

Three Cs to Finding Marketing’s Holy Grail

by Bryon Sheffield The Practitioner’s Paradox When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades. Identify the right person. Deliver the right message. Execute at the right...

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Blogs

Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence

New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced...

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Markerting

5 Reasons Why a CDP is Core to a Retailer’s CX Strategy in the New Normal

This article originally featured in RIS magazine on the 05/06/2021. Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics. Digital-first now is the new normal with in-person shopping...

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Blogs

Why the Online Grocery Experience Needs a Dramatic Revamp

This article originally featured in ET Retail on the 05/06/2021. E-GROCERY NEEDS TO BREAK FREE FROM THE LEGACY BRICK AND MORTAR FORMAT When do we go grocery shopping? Once a month, once a fortnight, once a week, or perhaps when...

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Blogs

Menu Engineering: Real-time insights enable menu optimization

An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could engineer their QSR menu to keep costs under check while ensuring customers’ favorites are firmly placed in the menu.

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Blogs

Are you killing conversions with obsolete search – a 12 point checklist

Are you aligned with how shoppers search? Your visitors search in different stages of the customer journey – when they know what they are looking for, when they are not sure and need guidance, or they want to solve a...

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Blogs

Do people really brush their teeth with an Electric Whisk?

A STRANGE TITLE YOU MIGHT THINK FOR AN ARTICLE, BUT IT’LL BECOME CLEAR LATER… Many households during the last few months have seen an increase in the amount of home baking going on and ours has been no different. The...

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Blogs

How technology can mend the COVID-19 infected supply chain

Across the world, we are seeing the issues in a fragile supply chain being exposed, specifically in Grocery & Pharmacy segments as they fall into the essential category and seek faster replenishments. Today’s crisis scenario has resulted in 40% of...

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