A Buyer’s Guide for Customer Data Platform (CDP)
Download this article as a PDF. The Customer Data Platform (CDP) industry has moved from muddled definitions to a more...
November 11, 2022
Personalized Digital Experiences Across Touchpoints: The Key to Winning the Holiday Season in Today’s Digital World
Personalization has moved past the eCommerce world to include retail touchpoints across online and offline channels. Customers now demand to...
October 18, 2022
Why CDP-enabled Identity Resolution Is Key to Individualized Customer Engagement
A Customer Data Platform (CDP) is used to collate consumer data from diverse first, second, and third-party sources into a...
July 12, 2022
CDP vs DMP vs CRM: What’s the Difference?
Today’s consumers want highly personalized services and digital experiences. In fact, about 3 out of 4 users get frustrated when...
June 29, 2022
Breaking the CDP Conundrum: Should You Build or Buy?
A marketer who is looking to invest in a Customer Data Platform (CDP) grapples with the build vs. buy conundrum....
February 22, 2022
Data-driven to Decision-led: The Retail New Normal
‘Data is the new oil’ – an industry cliché that everyone quoted at every remotely relevant discussion. One that you’re...
December 08, 2021
MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds
The Marketing Technology or MarTech industry is moving so fast that marketers are struggling to keep up. Hence it’s crucial...
November 10, 2021
5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and...
September 30, 2021
4 Open Time Personalization Strategies for Restaurant Engagement
Is email marketing dead for restaurants? Hardly. With open time personalization of email content, quick-service operators can delight their customers...
September 02, 2021
