Active Content
Your Wingman for Customer Re-engagement
Effortlessly integrate data from multiple sources to craft visually compelling marketing campaigns, personalized at the moment of engagement.
400+ Brands Have Elevated Digital Experiences with Our Personalization Solutions
Personalize Communication Using Active Content Across Email, WhatsApp and SMS(RCS)
Maximize the Power of Your Data
Seamless Access to Data, Anytime, Anywhere
Active Content effortlessly integrates with data across your organization—whether it’s customer profiles, behavioral insights, or product data. Use first-, second-, and third-party data to deliver customer-centric experiences.
Activate Data Without IT Team’s Help
Active Content’s integration-friendly platform enables easy connection setup with multiple systems, such as CDPs, recommendation engines, eCommerce platforms, offline CSV files, and more, through guided, no-code workflows. This helps you avoid IT backlogs and accelerate campaign deployment.
Turn Data Into Engaging Creative
By pulling multiple data points from your siloed data sources into a single creative content block, Active Content enables marketers to create personalized visuals, making each interaction relevant and increasing engagement far beyond traditional text-based personalization.
Generate Infinite Personalized Content Variations
Dynamic Personalization – On the Fly
Active Content automatically creates unique and personalized visuals for each customer at the moment of engagement, boosting interactions and driving higher conversions through dynamic, tailored experiences.
No Coding Required, Just Drag-and-Drop
With Active Content’s intuitive design interface, non-technical marketers can easily craft hyper-personalized messages and visuals in minutes, enabling rapid deployment without the need for developer support.
Efficient Content Creation at Scale
Active Content offers pre-built dynamic content blocks, simplifying the creation of product grids, creative price call-outs, product bundling, and more. This ensures both speed and flexibility without compromising on creativity or customization.
Maximize ROI Through Team Efficiencies
Design Personalized Campaign Once, Use Across All Channels
Active Content allows you to create dynamic content blocks that can be used seamlessly across email, push notifications, in-app messaging, SMS, and more—ensuring a consistent, personalized experience at every touchpoint.
Adaptable to Any Platform
No matter which platform you’re using for emails or mobile communications, Active Content integrates easily, enabling you to deliver hyper-personalized content across all channels, ensuring consistency and relevance.
Update Without Rework, Even After Send
With Active Content, you can adjust messages post-send—update offers, tweak visuals, or modify content in real-time—without pulling campaigns back, reducing costly revisions and ensuring ongoing relevance.
Unlock Actionable Insights for Continuous Improvement
Granular Content Performance Metrics
Active Content’s analytics tools allow you to measure and track the performance of each content block and targeting rule, helping you identify top-performing elements and optimize future campaigns for better conversions and engagement.
Easily integrate the performance metrics with your CDP and reporting dashboards to view the overall performance.
Draw Inspiration From Resources
Explore our personalization resources—best practices, case studies, and more—to stay ahead of the curve.
Blog
How Real-Time Personalization is Shaping the Future of Customer Loyalty Programs
Blog
Transform Your Email Marketing: 5 Breakthroughs with Active Content
Datasheet
Active Content
Your Wingman for Shopper Re-engagement
Blog
3 Powerful Charms to Mesmerize Your Customers with Active Content
What Leading Brands Say About Our Personalization Solutions
Arvind R P
