CPG & FMCG - Algonomy

For Consumer Packaged Goods

Understand and Activate Customers With AI-based Analytics and Automation

Get a contextual understanding of every shopper, at every moment

Get the advanced technology to capture and process signals from any digital source, allowing you to immediately identify every customer and stitch together a comprehensive, contextual, real-time customer profile, including households.

Create a “living” golden customer record

Use the integrated, real-time customer data platform built and our library of pre-built connectors to easily centralize all your customer data, whether it be structured or unstructured, online or stores, for a “living” golden customer record.

Make the right decision for every customer every time, in real time

Get immediate access to a library of 300+ retail-focused machine learning algorithms and use the composite AI decisioning engine to engage the customer with the perfectly timed and personalized recommendation, offer, or content across all channels — email, text/SMS, in-app, mobile, website, and more.

Personalize landing pages

Display a new, optimized landing page for every user, with their favorite categories, products and content, reducing bounce rates and improving engagement

Align supply with demand

Gain the insights and automation needed to automate key merchandise processes, timely course correct price to inventory, and transform your vendor relationships through data monetization.

Help customers subscribe to their favorites

Personalize auto-replenishment or offer subscriptions that auto-remind consumers about their routine essentials, at the frequency that’s right for them.

Global brands that rely on Algonomy

Create Meaningful 1:1 Personalization on Your Direct-to-consumer Channels

Give business leaders and their teams the algorithmically-driven tools and insights needed to maximize results across their functions.

Digital Marketing

Manage promotions and offers

Incentivize consumers based on a deeper understanding of what they value, instead of mass promotions that eat into margins

eCommerce

Deliver the most meaningful product recommendations and results

Be it similar products, upsells or bundles, show the highest performing 1:1 recommendations from the same or from other categories, based on customer’s preferences. Tailor the search experience for every individual, in real-time

Merchandising

Optimize supplier oversight and efficiency

Centralize supplier management through the vendor portal, and use actionable insights and decisioning to drive collaboration, monetize data, and increase profitability.

Data Teams

Take advantage of the well-documented APIs and webhooks

Activate micro-segments across owned, paid and social properties, for accelerated new customer acquisition, increased wallet share and loyalty, and improved brand defection and lost sale win backs.