Reading Time: 5 minutes Real-time customer profiles are changing the way marketers engage with customers. Read on to learn how they can benefit your business.
Reading Time: 5 minutes Learn about customer identity resolution and how CDPs create dynamic 360-degree views of your customers to help you deliver hyper-personalized experiences.
Reading Time: 5 minutes Not sure which data management solution is right for your business? Learn about the differences between a CDP, DMP, and CRM to make an informed decision.
Reading Time: 4 minutes To help Retailers activate their audience in real-time with personalized engagement along the customer journey, we are introducing our Customer Data Platform.
Reading Time: 5 minutes A successful email marketing campaign can enhance your customer experience and drive sales. Learn how you can create an email that will wow your audience.
Reading Time: 3 minutes The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating - are now...
Reading Time: 3 minutes Science has been playing an increasingly important role in marketing, not just in data science and analytics but also in psychology. People like to follow the majority and find comfort in numbers.
Reading Time: 4 minutes Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.
Reading Time: 4 minutes s businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As customers interact with businesses in a real-time, always evolving competitive environment, they have to...