What Is a Real-time Customer Profile? Why Is It Important?
Reading Time: 5 minutes Real-time customer profiles are changing the way marketers engage with customers. Read on to learn how they can benefit your business.
3 Reasons Why Retailers Should Invest in a CDP to Improve Enterprise-wide ROI
Reading Time: 4 minutes Learn about the ways in which CDPs have generated massive payoffs not just for the marketer but for the entire enterprise.
Why CDP-enabled Identity Resolution Is Key to Individualized Customer Engagement
Reading Time: 5 minutes Learn about customer identity resolution and how CDPs create dynamic 360-degree views of your customers to help you deliver hyper-personalized experiences.
CDP vs DMP vs CRM: What’s the Difference?
Reading Time: 5 minutes Not sure which data management solution is right for your business? Learn about the differences between a CDP, DMP, and CRM to make an informed decision.
Unpacking the First Real-time Customer Data Platform (CDP) Made for Retail
Reading Time: 4 minutes To help Retailers activate their audience in real-time with personalized engagement along the customer journey, we are introducing our Customer Data Platform.
Best Practices to Boost Your Email Marketing Campaigns
Reading Time: 5 minutes A successful email marketing campaign can enhance your customer experience and drive sales. Learn how you can create an email that will wow your audience.
How Algorithmic Testing Is Changing the Way Marketers Drive Experimentation
Reading Time: 3 minutes The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating - are now...
Algonomy Winter Release ‘21 – Let’s Dig Into the Newly Launched Social Proof Messaging
Reading Time: 3 minutes Science has been playing an increasingly important role in marketing, not just in data science and analytics but also in psychology. People like to follow the majority and find comfort in numbers.
MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds
Reading Time: 4 minutes Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.
Opinion: How Experiments Influence Customer Decisions in a Digital-First World
Reading Time: 4 minutes s businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As customers interact with businesses in a real-time, always evolving competitive environment, they have to...