Real-time Customer Profiles
Individualize every engagement by activating your audience in real-time
Break down data silos by unifying data—including behavioral, transactional, campaign response, eCommerce, and app—for a single view that truly reflects each customer’s tastes, preferences, and behaviors.
Stitch together known logins with anonymized user identities using deterministic and probabilistic algorithms. Get a comprehensive view of the customer, complete with demographic data, purchase history, interests, activity timeline, and more. Create a list of customers similar to your chosen profile for campaigns.
Leverage actionable algorithms that replace guesswork with insight-driven decision-making. Access insights in real-time such as customer growth trends, geographic distribution, AOV by category, purchase funnel, top selling brands, and many dashboards and visualizations.
Enable instant activation of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.
Customers expect contextually relevant experiences no matter when and where they choose to engage with your brand.
Use real-time customer profiles to enable
hyper-personalized engagement in the moment.