Get and Activate a Complete, Unified Customer Profile
Know your customer
Break down data silos by unifying data — behavioural, transactional, campaign response, ecommerce, app for a single view that truly reflects each customer’s tastes, preferences and behaviors.
Access contextual profiles from Algonomy’s CDP to deliver the next best experiences to your customers in the moment.
Stitch together known and unknown users
With dynamic stitching, link customer behavior retroactively by using any available common identifier – email, phone, card ID or e-comm login.
Update profiles in real time
Update customer profiles in real time, to generate more accurate insights and deeper engagement. Give your data scientists the clean, fresh data needed to build custom models and execute complex algorithms at scale.
Real-time, Cross-channel Unified Profiles
Leverage dynamic customer profiles for deep insights enabling you to drive optimal next best actions.
Streaming data ingestion
Seamlessly ingest customer data from online and offline sources – website, mobile, ecommerce, CRM, ERP, POS, DWH, DMP, behavioral, etc. Eliminate data silos with out-of-the box batch and real-time integration that uses flexible APIs and SDKs to centralize data for a single source of truth.
Combine anonymized behavioural data, known PII, and proﬁle data into a single customer view for use across any channel or touchpoint. Stitch together known logins with anonymized user identities using deterministic and probabilistic algorithms. Additional enrichment and deduplication transforms every proﬁle into a Golden Record, for activation and analytical modeling.
Access the most recent data with near real-time data ingestion and updates. The use of NoSQL tables for data storage ensures highest reliability and performance across all use cases, including API to API integration required by personalization engines.
Enable instant activation of audience to drive personalized, journey-based customer engagement across online and ofﬂine channels, by connecting with external solutions.