Reading Time: 4 minutes Read about 5 effective strategies to provide machine learning and AI-powered 1:1 personalization to your customers.

Reading Time: 3 minutes Learn why hyper-personalization of customer experiences is a must in today’s eCommerce world and how machine learning is revolutionizing personalization.

Reading Time: 4 minutes Why is individualization the need of the hour? Read about the limitations of segment-based personalization.

Reading Time: 4 minutes For ecommerce brands, leveraging social proof pushes people’s confidence in making purchase decisions and helps eliminate doubts before making the actual purchase.

Reading Time: 4 minutes Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.

Reading Time: 3 minutes Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.

Reading Time: 3 minutes The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating - are now...

Reading Time: 3 minutes Creating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to curate in order to target specific segments of customers in a data-driven manner makes the whole...

Reading Time: 3 minutes Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.

Reading Time: 2 minutes Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp...