Cater to each customer’s individual needs and desires
Recreate the in-store, concierge experience with technology built for the beauty industry. Combine a deep understanding of color, formula, and product compatibility with shopper behavior, context and preferences.
Deepen engagement and loyalty
Go beyond personalized product recommendations with related and contextually-perfect content, offers and search results that deepen engagement and loyalty.
Increase CLTV with automated campaigns
Personalize replenishment by auto-reminding users to repurchase their favorite beauty products at a cadence that matches their actual or predicted consumption or preference.
Customer Intimacy both Online and In-Store
Give business leaders and their teams the algorithmically-driven tools and insights needed to maximize results across their functions.
Combine personalized content and products in search results
Capture each shopper’s behavioral data and use their affinities to personalize search results. Display the most relevant products upfront, combined with captivating content, beauty blogs and videos to dramatically increase engagement and repeat visits.
Deliver the most meaningful recommendations and search results
Always display the highest performing recommendations, be it similar products, complete the look or upsells, tailor category pages and personalize search results – based on customer’s offline and online interactions and stated preferences.
Optimize for engagement, conversions or basket size
Tune your personalization based on the business metrics most important to you, increasing online sales or engagement, while respecting your brand and merchandising commitments.
Capture customer’s implicit and explicit preferences
Collect data on the user’s beauty concerns, personal care attributes and preferences and use the combined beauty and behavioral profile to create personalized hair care, skincare, or other consultative experiences.