Algonomy is positioned as a Major Player in IDC MarketScape: Worldwide Customer Data Platforms
400+ Brands Have Elevated Digital Experiences with Our CDP Solutions
Understand your customer, anticipate their needs, and deliver personalized experiences that delight them at every touchpoint.
Begin the journey to understand your customers by Unifying their data with CDP.
- Remove data silos, and unify customer data using deterministic and probabilistic matching to build a single comprehensive view.
- Capture first, second, and third-party data in real-time and batch for activation at scale.
- Drag and drop data files into an intuitive UI for batch upload within the customer data platform.
Resolve identities and build meaningful connections with customers
- Understand customer’s behavior, preferences, journey, and more at any given moment on a customer data platform.
- Use clean data with deduplication, outlier rejection, missing value enrichment, and attribute harmonization to turn every profile into a Golden Customer Record (GCR).
Anticipate your customers’ needs through advanced AI-ML-led analytical CDP models
- Leverage out-of-the-box models built for retail business, like affinity models, replenishment prediction models, lookalike models, RFME, Propensity to Buy, CLTV, Churn, etc., to empower your team in making data-backed decisions.
- Open-box AI engine enabling marketers to develop custom models as per your business requirements.
Unlock real-time hyper-personalization with Audience Manager
- Our algorithms automatically build and optimize audience segments based on your business goals, ensuring you reach the right customers with the right message at the right time.
- Discover audiences in real-time and re-engage them with specific needs as per their unique journey events, preferences, and affinity like triggering inventory and price change communications.
Add superpowers to your existing MarTech stack
- Save time and easily integrate your existing MarTech stack within the customer data platform, which offers over 560 pre-built connectors across online and offline data systems like marketing automation and campaign orchestration tools, analytics tools, paid media tools, and more.
- Automate the sharing of segments across multiple systems in your MarTech stack to drive seamless customer experience.
Get The Algonomy Advantage
Combine Human Intelligence and AI
Strike the balance between AI-driven optimization, which focuses on retail industry-specific measures delivering faster time to value, and business/brand objectives by setting the desired weights and rules. Optimize for the metrics most important to you while leaving the decision-making to AI.
Real-Time Segment Streaming
Real-time stitching of profiles to create Golden Customer Records (GCR) with required controls for data governance and consent management. Instant streaming of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.
Marketer-friendly UX
Marketer-friendly UX from data onboarding to segment creation and activation, reducing IT dependency and improving marketing productivity with an efficient customer data platform.
Retail-focused Analytical Models
Leverage analytical models perfected over 10 years, like industry-leading replenishment prediction models, RFME, Propensity to Buy, CLTV, Churn, and many more. Delivering instant value to your business.
Explore Other Omnichannel Customer Marketing Solutions
What Leading Brands Say About Algonomy’s Customer Data and Audience Management
“We want to tell the customer why their HP product is awesome – and make sure they are getting everything they need out of their purchase. Engage takes on the heavy lifting of determining when, where and how to get these messages to the customer in way that is helpful, not obnoxious. We provide the content options, and Algonomy takes on the task of figuring out the right message and time to captivate the customer.”
Aron Tremble
Sr. Director of Software Experience and Products - Personal Systems, HP
30%
Increase in engagement as compared to the generic template
2X
Increase in minutes of use when the welcome content was personalized
“Onboarding the Algonomy suite of products enabled an acceleration of our personalisation strategy, empowering us to inspire our customers and offer more relevant content and products. Both through the platform and our deep partnership, we have been able to rapidly experiment with weights, strategies, and boosting to find the best experience across platforms and our 6 operating countries. We’ve deeply appreciated the partnership with Algonomy and their investment into our success.”
Liam Hutchinson
Director of Product
15%
Higher Average Order Value
40%
Higher Average Basket Size
24%
Click-through Rate
15%
Attributable Sales
“Algonomy’s AI-infused personalization tech has helped us individualize all path-to-purchase digital commerce touchpoints—search, recommendations, browse, and content—to deliver a more holistic and connected customer experience.”
Varun Rajwade
AVP – Product, Design & Digital CX at ABFRL
13%
Lift in recommendations driven AOV on Pantaloons and The Collective
71.90%
Attributable sales on Pantaloons
77.48%
Attributable sales on The Collective
“The CDP and Customer Journey Orchestration projects were key to McDonald’s India’s digital and data transformation journey, whereby we were able to build capabilities to drive insights-driven marketing across channels. We deeply appreciate the invaluable assistance provided by Algonomy’s analytics and campaign specialists, who have worked closely with us to develop and optimize our campaigns.”
Arvind RP
CMO, McDonald’s
+40%
Increase in omnichannel customers
33%
YoY increase in customers using McDelivery Services
44 million
Customer engagement opportunities created across 6 channels
Draw Inspiration From Our Customer Data and Audience Management Resources
Explore our CDP resources — best practices, case studies, videos, and more — to stay ahead of the curve.
McDonald’s (West & South India) Drives a 40% Increase in Omnichannel Customer Base with Data-driven Marketing
A Major US Supermarket Chain Drives Data-driven Marketing, Personalizes Customer Engagement Across Touchpoints
A Multinational Conglomerate Creates Unified Customer Views, Drives Personalized Omnichannel Marketing to Improve Conversion Rates and Lifetime Value
Pizza Hut Reduces Customer Churn and Improves Revenue with Algonomy’s Real-time Customer Data Platform (CDP)
The ROI of Customer Data and Audience Management Solution
-
8%Increase in sales
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19%
Increase in AOV
-
10%
Increase in repeat users
Ready to unlock the power of real-time customer data? Let’s talk.
