Reading Time: 6 minutesby Bryon Sheffield The Practitioner’s Paradox When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades. Identify the right person. Deliver the right message. Execute...

Reading Time: 5 minutesThis article originally featured in RIS magazine on the 05/06/2021. Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics. Digital-first now is the new normal...