PERSONALIZED MARKETING Archives

‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.

‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.

Reading Time: 4 minutes Broken customer journeys. CX that isn’t individualized. Point solutions that aren’t future-proof. It’s time to end these problems. Algonomy is going to unveil retail’s ONLY Algorithmic Decisioning Platform at NRF 2022. Learn more.

December 14, 2021

Data-driven to Decision-led: The Retail New Normal

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Data-driven to Decision-led: The Retail New Normal

Reading Time: 4 minutes Learn how retailers are making the shift from ‘data-driven’ to ‘decision-led’ to stay ahead of ever-evolving customer behaviors and remain competitive in a fast-paced business environment.

December 8, 2021

Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know

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Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know

Reading Time: 4 minutes Lessons for retailers on how to become and remain top-of-mind brands for today’s channel-agnostic customers. Read more.

November 29, 2021

MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds

PERSONALIZED MARKETING

MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds

Reading Time: 4 minutes Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.

November 10, 2021

5 Marketing Challenges a Customer Data Platform (CDP) Can Solve

PERSONALIZED MARKETING

5 Marketing Challenges a Customer Data Platform (CDP) Can Solve

Reading Time: 4 minutes Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help...

September 30, 2021

Algorithmic Retail: A Formula for Marketers to Connect with Customers

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Algorithmic Retail: A Formula for Marketers to Connect with Customers

Reading Time: 4 minutes The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce. Loyalty went out...

September 1, 2021

Customer Data Platform Bucks the Downward Trend: 4 Reasons Why

PERSONALIZED MARKETING

Customer Data Platform Bucks the Downward Trend: 4 Reasons Why

Reading Time: 3 minutes In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated. But wait… therein lies the opportunity! ...

August 30, 2021

Three Cs to Finding Marketing’s Holy Grail

PERSONALIZED MARKETING

Three Cs to Finding Marketing’s Holy Grail

Reading Time: 5 minutes by Bryon Sheffield The Practitioner’s Paradox When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades. Identify the right person. Deliver the right message....

May 20, 2021

Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence

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Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence

Reading Time: 8 minutes New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array...

May 20, 2021

5 Reasons Why a CDP is Core to a Retailer’s CX Strategy in the New Normal

PERSONALIZED MARKETING

5 Reasons Why a CDP is Core to a Retailer’s CX Strategy in the New Normal

Reading Time: 4 minutes This article originally featured in RIS magazine on the 05/06/2021. Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics. Digital-first now is the new...

May 13, 2021

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Category: PERSONALIZED MARKETING

‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.

Data-driven to Decision-led: The Retail New Normal

Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know

MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds

5 Marketing Challenges a Customer Data Platform (CDP) Can Solve

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Customer Data Platform Bucks the Downward Trend: 4 Reasons Why

Three Cs to Finding Marketing’s Holy Grail

Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence

5 Reasons Why a CDP is Core to a Retailer’s CX Strategy in the New Normal

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