Omnichannel Customer Marketing Archives

Easter Eggstravaganza: Cracking Open the Best Marketing Strategies for 2024 and Beyond

Easter is a time when homes resonate with laughter, adorned with bright decorations symbolizing renewal and hope. Easter signifies more...

March 28, 2024

Smitha BV

Omnichannel Customer Marketing

A Buyer’s Guide for Customer Data Platform (CDP)

Download this article as a PDF. The Customer Data Platform (CDP) industry has moved from muddled definitions to a more...

November 11, 2022

Jai Prabhakaran

Omnichannel Customer Marketing

Is CDP the Answer to Your Data Woes?

This question is more relevant than ever in the world of Digital Retail. While one would want to lean towards...

October 21, 2022

Priyanka Malik

Omnichannel Customer Marketing

The State of the Global CDP Market

Research suggests that about 40% of brands are exploring ways to expand their data-driven budgets in marketing. Realizing the true...

September 06, 2022

Ramesh Ilangovan

Omnichannel Customer Marketing

What Is a Real-time Customer Profile? Why Is It Important?

As a business, one of the most effective ways to increase your customer engagement and conversions is to make your...

August 12, 2022

Sachin Dev

Omnichannel Customer Marketing

3 Reasons Why Retailers Should Invest in a CDP to Improve Enterprise-wide ROI

Globally, customer-centricity has become one of the cornerstones of the retail industry transformation. One would think, it’s the Walmarts of...

July 19, 2022

Smitha BV

Omnichannel Customer Marketing

Why CDP-enabled Identity Resolution Is Key to Individualized Customer Engagement

A Customer Data Platform (CDP) is used to collate consumer data from diverse first, second, and third-party sources into a...

July 12, 2022

Smitha BV

Omnichannel Customer Marketing

CDP vs DMP vs CRM: What’s the Difference?

Today’s consumers want highly personalized services and digital experiences. In fact, about 3 out of 4 users get frustrated when...

June 29, 2022

Evangeline Jesse

Omnichannel Customer Marketing

Unpacking the First Real-time Customer Data Platform (CDP) Made for Retail

Data is an immutable asset. One that has surpassed oil to become the most valuable resource in the world. Yet,...

June 21, 2022

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Category: Omnichannel Customer Marketing

Easter Eggstravaganza: Cracking Open the Best Marketing Strategies for 2024 and Beyond

A Buyer’s Guide for Customer Data Platform (CDP)

Is CDP the Answer to Your Data Woes?

The State of the Global CDP Market

What Is a Real-time Customer Profile? Why Is It Important?

3 Reasons Why Retailers Should Invest in a CDP to Improve Enterprise-wide ROI

Why CDP-enabled Identity Resolution Is Key to Individualized Customer Engagement

CDP vs DMP vs CRM: What’s the Difference?

Unpacking the First Real-time Customer Data Platform (CDP) Made for Retail

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Easter Eggstravaganza: Cracking Open the Best Marketing Strategies for 2024 and Beyond

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