A Buyer’s Guide for Customer Data Platform (CDP)
Download this article as a PDF. The Customer Data Platform (CDP) industry has moved from muddled definitions to a more...
November 11, 2022
Is CDP the Answer to Your Data Woes?
This question is more relevant than ever in the world of Digital Retail. While one would want to lean towards...
October 21, 2022
The State of the Global CDP Market
Research suggests that about 40% of brands are exploring ways to expand their data-driven budgets in marketing. Realizing the true...
September 06, 2022
What Is a Real-time Customer Profile? Why Is It Important?
As a business, one of the most effective ways to increase your customer engagement and conversions is to make your...
August 12, 2022
3 Reasons Why Retailers Should Invest in a CDP to Improve Enterprise-wide ROI
Globally, customer-centricity has become one of the cornerstones of the retail industry transformation. One would think, it’s the Walmarts of...
July 19, 2022
Why CDP-enabled Identity Resolution Is Key to Individualized Customer Engagement
A Customer Data Platform (CDP) is used to collate consumer data from diverse first, second, and third-party sources into a...
July 12, 2022
CDP vs DMP vs CRM: What’s the Difference?
Today’s consumers want highly personalized services and digital experiences. In fact, about 3 out of 4 users get frustrated when...
June 29, 2022
Unpacking the First Real-time Customer Data Platform (CDP) Made for Retail
Data is an immutable asset. One that has surpassed oil to become the most valuable resource in the world. Yet,...
June 21, 2022
Best Practices to Boost Your Email Marketing Campaigns
So, you put in the work, try to optimize where you see opportunity, and leverage new techniques. You’re excited about...
May 31, 2022
