Experience Browser – Adding Intelligence to Web Personalization
It is not just enough to know if personalization is working on your commerce site. Apart from displaying the right...
November 8, 2021
How Algorithmic Testing Is Changing the Way Marketers Drive Experimentation
The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B...
November 8, 2021
Content Personalization: Why ‘Experience Designer’ Is a Blessing for eCommerce Marketers
Creating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to...
November 8, 2021
Why Hyper-personalization Is the Key to Winning in Grocery Retail
One of the most remarkable shifts we have witnessed in retail recently has to be the unprecedented growth in the...
November 8, 2021
eCommerce Spikes Galore – How’s Your Personalization Engine Faring?
Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to...
November 8, 2021
In-store Personalization: How to Make Customer Engagement Relevant, Contextual & Rewarding
Spend some time on any media channel—be it a newspaper, radio, social media, or any other Internet-based channel—and it won’t...
November 8, 2021
3 Data Feeds that Retailers Should Focus On to Drive Personalization
Over time, the increase in the number of avenues through which consumers interact with your brand has contributed to the...
November 8, 2021
‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.
Channels are dead. Period. Omnichannel experiences are now non-negotiable. Retail technology investments saw a 300% YoY increase in Q2 ‘21...
November 8, 2021
Data-driven to Decision-led: The Retail New Normal
‘Data is the new oil’ – an industry cliché that everyone quoted at every remotely relevant discussion. One that you’re...
November 8, 2021
