Web & Mobile Personalization

Across home, category, search, item, add-to-cart, and cart/checkout pages, Matas deployed hyper-relevant product recommendations that mirrored campaign messaging and user context.

Key strategies included:

Seamless cross-selling during Add-to-Cart

(For e.g., “More amazing skincare products” or “Bestsellers from the same brand”)

Cart page cross-sells

(For e.g., “Other customers also bought” or “Discounts on your favourite brands”)

Smart replenishment

(For e.g., “Buy again?” and “Your previous purchases”)

Email Personalization

Across home, category, search, item, add-to-cart, and cart/checkout pages, Matas deployed hyper-relevant product recommendations that mirrored campaign messaging and user context.

Matas added recommendations to all email journeys and campaigns. With both OOTB strategies and tailored algorithms, marketers could:

• Personalize emails at scale using customer data and behavior
• Match product campaigns to user interests
• Trigger replenishment reminders and promote subscription products
• Maintain brand tone and design consistency without sacrificing relevance

Advanced merchandising and configuration controls gave Matas full autonomy to manage everything in-house—no dev cycles needed.

Additional use cases reflect the advanced maturity of Matas’ personalization strategy:

• Landing Pages & Campaign Pages: These are fully automated and personalized to match promotional campaigns with hyper-relevant product assortments at scale, enabling rapid time-to-market.
• Subscribed/Auto-Replenishment Products: De-boosting strategies are intelligently applied to help customers discover new products beyond their routine purchases, adding a layer of thoughtful curation.