The client runs the pizza business for one of the top three pizza brands in the world. They own and operate over 500 stores across 200+ cities, catering to over 50 million orders from 7+ million customers.
The Challenge The client’s marketing team wasn’t equipped with the right customer insights to personalize their campaigns, which resulted in poor marketing ROI. With Algonomy, they aimed to:
- Integrate their customer data across online and offline channels to create a unified view of each customer.
- Create granular customer segments and gain a deeper understanding of customer journeys.
- Personalize marketing with respect to each customer’s preferences, transactional behavior, lifecycle stage, and promotional activity.
In this fast-paced, digital-first world, we have to make important decisions quickly to keep up with ever-changing consumer needs and preferences. We believe Algonomy will give us a strong data foundation and the insights we need to make better and more timely decisions.
CFO
Product Used
Use Algonomy CDP to capture behavioral data in real-time for both known and anonymous customers. Create dynamic segments for activation at scale.
Leverage machine learning algorithms, advanced analytics, and micro-segmentation tools to automatically orchestrate, test, and optimize personalized campaigns across the entire customer journey.
Leverage actionable algorithms to create granular micro-segments. Perform look-alike and propensity analyses to drive next-best actions, and measure response with campaign and journey analytics.
Leverage data to send the right promotions and content to shoppers, at an individual level. Auto-optimize and eliminate tedious manual A/B tests.
