Smitha BV, Author at Algonomy

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Author: Smitha BV

Smitha BV is Director - Product Marketing at Algonomy, which enables retailers with its Algorithmic Customer Engagement to become digital-first businesses. She is responsible for crafting the product value proposition, messaging, and go-to-market strategies at Algonomy. She is a seasoned marketer with extensive experience in the technology industry—building brands, generating revenue, and winning over customers. Prior to Algonomy, she worked with TCS, Standard Chartered, and EdGE. She holds a postgraduate degree in management from XIME, Bangalore.

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Reading Time: 4 minutesThe last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce. Loyalty went out of...

September 1, 2021

Customer Data Platform Bucks the Downward Trend: 4 Reasons Why

Omnichannel Customer Marketing

Customer Data Platform Bucks the Downward Trend: 4 Reasons Why

Reading Time: 3 minutesIn this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated. But wait… therein lies the opportunity! With...

August 30, 2021

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