How Machine Learning Improves Retail Demand Forecasting
Demand forecasting is the process of predicting how much demand your products will have over a specific period, based on...
September 08, 2022
7 Ways to Use Dynamic Experiences to Reduce Cart Abandonment
Cart abandonment is a user behavior every eCommerce business hates but has to contend with every day. Among the top...
August 23, 2022
The What and the Why of B2B Personalization
While B2C businesses are competing fiercely to make customer experiences on their digital channels more and more personalized, many B2Bs...
August 19, 2022
Is Your Personalization Engine Ignoring New Products Without Behavioral Data?
As an eCommerce brand, many of the items in your inventory might be the kind that fly off the virtual...
August 08, 2022
5 Powerful Ways to Deploy 1:1 Personalization
From Segmentation to Individualization – Part 3 In the previous two articles of this series, we set the stage for...
August 03, 2022
Why You Should Hyper-Personalize Customer Experiences
From Segmentation to Individualization – Part 2 Part one of this series talks about the limitations of segment-based personalization. Post-pandemic,...
August 01, 2022
Understanding the Limitations of Segment-based Personalization
From Segmentation to Individualization – Part 1 When someone asks a marketer how to go about personalizing customer experiences, their...
July 26, 2022
