TargetOne Personalized Marketing Overview

Target one is a targeting and personalization platform that helps marketers reach the right customer with the right message at the right time and through the right channel. Target one is the central hub that lets marketers mind insights, target customers personalized promotions, execute omni channel campaigns and measure the effectiveness of every tactic. It empowers marketers to easily execute omni channel promotions that drive better customer activation, revenue improvement and customer retention. So how does it do it? Let’s take a look.

Target one ingests customer data from CRM systems and other master data sources to populate rich dashboards which provide marketers with customer lifecycle insights. Marketers can use these insights to quickly identify campaign opportunities and micro segment customers to meet those campaign objectives. Micro segments are created based on a combination of customer demographic attributes transaction behavior, loyalty program response can pass promotion responses. The marketer can use target ones embedded machine learning algorithms to get recommendations for best products and offers for every individual customer. The recommendation engine algorithms are used to make products suggestions to a customer that are relevant to her preferences, but are not in our shopping list today. The algorithms can also be used to identify the right promotions for every customer that will drive higher tip frequencies and repeat purchases. The promotions can be executed as real time triggered promotions, recurring promotions, or one off scheduled promotions. Target ones comprehensive rule engine lets marketers define rules to respond to incoming triggers with appropriate marketing messages or offers. The rules are configured based on simultaneous permutations of merchandise and location attributes, timestamps and customer events. Before promotions reach customers, marketers can run A B tests to identify the ideal creative treatment headline copy or channel mix that will get the maximum response from the target segment. Target one and also execute split runs for the same promotion to completely personalize the communication to the individuals preferences. Marketers are able to execute promotions on all digital and conventional channels, including email, mobile apps, text messaging, websites, CRM systems and point of sale. Target one manages on the channel touch governance at the individual customer level to prevent spamming and media fatigue. Target one monitors responses of campaigns across every channel to recognize customer engagement and revenue driven by every promotion. Target one provides valuable ROI insights for every tactic, campaign and channel, which helps marketers further optimize future campaigns.

For how to switch on personalization, check out target one.