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You have brought the customer to your web store? But what happens next?
Can your commerce search, read her browsing behavior and personalized search results?
Can your web store keep an eye on how she interacts with content?
Can it then use this knowledge to reorganize category pages for her?
Can it use all this real time information to influence personalized recommendations?
Can your Web store ensure that once she specifies her needs, she never has to repeat them at any other touch point?
Unless your search, your navigation, your content and your recommendations connect and work together in real time, your web store cannot create the digital shopping experience, today’s customer demands.
Only algorithmic personalization can do this for you. Redo digital commerce to bring an algorithmic edge to your business become the digital destination customers come to because they believe you understand them best.