Mobile Overview with Daniele Bernardi
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Daniele Bernardi, Principal Solutions Engineer at RichRelevance(now Algonomy), highlights the differences between mobile sites, apps, and e-commerce sites.
Mobile accounts for more than half of the overall traffic in a given website. And 29% of conversion rates comes from mobile devices and tablets. And also tablets have the same conversion rate as desktop devices. And smartphones has the same Add to Cart rate as desktop device. So it’s not really a question of desktop versus mobile is taking over.
Google saw an increase to follow the increase 100% increase in the near me search patterns like last year. So location, especially micro location is getting more important than ever. Geolocation is important when people start looking for, for items, and they want a practical alternative to the two day delivery or the same day delivery, they can look up items online and then select a store that is near them with availability for that particular item or product they want to buy.
One of the most common use cases we see is the virtual shopping assistance in which the user can use in store kiosks, or, or tablets and based on the past purchase history, they can get recommendations in store based on what they like and purchase the most.
If you want to establish a huge presence, you definitely need to have your mobile responsive website or mobile version of your website, of course, because that will be searchable. If you think of the latest improvements in iOS and Android with App Links and, and universal links. Then you can also have your app downloaded or opened by just having the user click on a search result or, or an ad on Facebook say. So it’s really important that you have both. And you can think of your mobile website as the starting point or the point at which you can increase discovery and traffic. But then your mobile app should be for a user the Enclave is inside their damn bus their smartphones. And they can use that to store their login information that credit card information in a secure way. They can have all their purchase history is the it’s actually the little container for your store and their experience in your store. And let’s not forget you have wearables and the only way to get into wearables is by creating an app so you need to have both and you need to have the personalization on both platforms and on both the website and mobile app.