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Whitepaper: Building a Successful Customer Data Strategy

Building a Successful Customer Data Strategy

Learn about the five key areas that affect the success of a customer data strategy project.

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Why Read the Customer Data Strategy Whitepaper?

Too often, as a business, we treat customer data as an isolated element, one that can present difficulties, both operational and analytical, and evoking a goal to ‘fix the data’.

The customer data transformation project can fail for a variety of reasons, not least because, as a project team, we may not focus on business deliverables as we should, but merely data structure and content.

In this document, we summarize the key elements of a successful customer data strategy and how we can navigate a customer data strategy designed and implemented to meet business goals.

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