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Bubbleroom Personalizes Product Recommendations and Browse Experience, Grows Mobile Conversions

Case Study

Bubbleroom Personalizes Product Recommendations and Browse Experience, Grows Mobile Conversions by 53%


Founded in 2005, Bubbleroom is among the most popular Scandinavian retailers for women’s party fashion.

The Challenge The company sought to personalize the eCommerce experience on desktop and mobile to improve the conversion rate. With Algonomy, they aimed to:

  • Leverage unified customer profiles to understand their shoppers’ behaviors, preferences, and affinities at the individual level, and personalize in real time.
  • Make highly relevant product recommendations right off the bat — even on small mobile screens that leave far less room for error.

The [Algonomy] personalization solutions have helped us enhance the customer experience on our website. As a result of using [Algonomy], we have improved our conversion rate by 11% and average order value by 9.5%.

Ville Kangasmuukko,
CEO at Bubbleroom

Product Used Algonomy Personalization Suite:

Top eCommerce Brands Trust Algonomy

Move from Segmentation to Hyper-Personalization at Every Customer Touchpoint

Particle element
Complete, unified commerce personalization

Connect all digital path-to-purchase touchpoints — search, navigation, recommendations, and content — to deliver one personal experience that supports the complete customer journey.

Most comprehensive library of 150+ personalization strategies

Accelerate time to market with our strategy library that ranges from wisdom of the crowd and collaborative filtering approaches to deep learning visual discovery and NLP approaches.

Advanced merchandising

Cross-sell and upsell seamlessly by leveraging product attributes and compatibility data. Create automated recommendations and bundles that take the load off your merchandisers.

Particle element
Algorithmic decisioning for every user with real-time context

Leverage AI to detect each shopper’s stage in the buying process, and combine it with their affinities to pick the best strategy that delivers the most relevant 1:1 experience while meeting your revenue or engagement goals.

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Bubbleroom Case Study