Reading Time: 5 minutes Research suggests that 80% of customers on B2B commerce platforms expect to receive a buying experience that’s on par with that offered to their B2C counterparts1 – placing a great deal of pressure on businesses to...

Reading Time: 3 minutes The recommendation engine market size, valued at just over $1 billion in 2018, is projected to hit an astounding $12 billion by 2025. Almost seven out of ten business leaders are boosting their investments in personalization,...

Reading Time: 3 minutes The holiday season is a time of joy and celebration for many, but for online retailers, it’s also a period of intense preparation.  As a personalization consultant at Algonomy, I’ve had the privilege of assisting some...

Reading Time: 3 minutes Laura Wishingrad, Product Manager (Personalization) at Algonomy, talks about a new Recommend™ feature that allows for testing multiple attribute-based personalization strategies. Recommend™, Algonomy’s personalized product recommendation platform, offers optimization managers a way to test how different...

Reading Time: 2 minutes Conventional wisdom has maintained that Personalization Utopia can be obtained by 1-1 Individualization. Sounds like a novel idea, but the reality for eCommerce executives is that it is not only difficult to achieve, it is simply...