In today’s competitive digital retail landscape, getting your message right—and delivering it at just the right moment—is no longer optional. Enter Algonomy’s Social Proof Optimization (SPO), a game-changing AI capability that helps retailers dynamically select and deliver the best-performing messages across the customer journey. Whether your goal is boosting views, add-to-carts, or purchases, SPO continuously learns and adapts to optimize for what matters most to your business.

What Makes AI-Powered Optimization Different: Contextual Bandits, Simplified

At the core of SPO is a smart AI technique known as a contextual bandit algorithm. It might sound complex, but it works like this: the system is constantly testing, learning, and improving. Instead of running slow, static A/B tests, SPO evaluates how messages perform in real time, across multiple types, timeframes (from 15 minutes to 4 weeks), and thresholds.


Think of it as your always-on optimization engine—making sure each message displayed is backed by the best available data at that moment.

Tailored Messaging that Moves the Needle

With SPO, retailers can create urgency, highlight product appeal, or build trust—all through dynamic messaging that aligns with specific KPIs. For example:

• “Popular! 100+ purchases today”
• “100 people viewed in the last hour!”
• “Trending in your area”

These messages aren’t just catchy—they’re strategically selected by AI based on performance for goals like Add to Cart Rate, Conversion Rate, or Revenue Per Visit.

The intuitive interface makes campaign setup easy: marketers can input message variants, select their KPIs, choose how frequently the optimization runs, and preview how messages will appear—all without needing technical support.

Flexible, Full-Funnel Optimization

One size doesn’t fit all, and SPO understands that. It lets you tailor different strategies across your site—whether that means:

• Category Pages: Prioritizing inspirational or trend-based messages to drive product discovery.
• Product Detail Pages: Using urgency-based messages to encourage action.
• Checkout Pages: Reinforcing trust with proof of popularity or secure payment.

Each page type can have its own set of messages, optimization intervals, and KPIs—all managed within the same interface.

Choose Your Optimization Metric with Precision

Social Proof Optimization gives retailers the flexibility to select the KPI that matters most for each experience—whether that’s Add to Cart Rate, Conversion Rate, or Revenue Per Visit. Once selected, the AI evaluates message performance specifically against that chosen metric.


Marketers can decide whether to display a single top-performing message or rotate between a few high performers—all prioritized by how well they drive the selected KPI. This approach ensures alignment with broader business goals, while keeping the message experience streamlined and focused.

Let the AI Do the Heavy Lifting

Once your parameters are set, the system takes over. SPO automatically tests new message variations while continuing to serve proven winners. It monitors behavioral changes and adjusts in real-time to stay aligned with customer intent.


This means your team can focus on strategy while the AI handles the execution—maximizing impact with minimal effort.

Why It Matters

Choosing the right message, for the right user, at the right time is harder than ever. SPO takes the guesswork out by using real-time performance data to make those decisions for you.


The result? More relevance, higher engagement, stronger loyalty—and measurable improvements across your KPIs.

SPO in Action: What It Looks Like

Here’s a quick look at how it works in practice:

1. Message Input: Add message variants like “Limited Stock!” or “Recently purchased by
50 customers!”
2. KPI Selection: Choose a goal such as Add to Cart Rate, Conversion Rate, or Revenue Per Visit.
3. AI Optimization: The system learns and adapts, testing and ranking each message by performance.
4. Dynamic Delivery: The best-performing message(s) appear across your selected experiences.
5. Continuous Improvement: The system keeps learning, so your messaging evolves with your audience.