Reading Time: 5 minutesThe holiday season is the most chaotic and competitive period in a retailer’s calendar. Singles’ Day, Black Friday, Cyber Monday, Christmas, New Year’s, Valentine’, and so on. Every campaign matters, and every message is a shot at...

Reading Time: 8 minutesWhy Triggered Campaigns Matter In today’s highly competitive marketing landscape, where attention spans are shrinking and customer expectations are skyrocketing, mass promotional emails are no longer effective. Instead, triggered email campaigns automatically sent based on a customer’s...

Reading Time: 6 minutes

Reading Time: 7 minutesBlack Friday has become more than just a shopping event; cultural milestones encapsulate the global shift in consumer behavior. For brands, this period represents both immense opportunity and fierce competition. As spending during Black Friday is projected...

Reading Time: 4 minutesImagine sending a campaign that instantly reshapes itself based on each customer’s profile, location, past purchases, and even the weather when they engage with it. With Algonomy’s Active Content, this isn’t just possible—it’s simple. According to a...

Reading Time: 2 minutesIn a world where customers are bombarded with options at every swipe, loyalty is no longer built on points alone—it’s about experiences. Today’s consumers expect brands to know them, understand their preferences, and reward them with more...

Reading Time: 2 minutesWith inboxes overflowing daily, getting your email marketing noticed has become challenging. Customers don’t have time for generic, irrelevant emails that don’t cater to their preferences.The solution? Active Content  transforms how brands engage with their audience by...

Reading Time: 6 minutesEaster is a time when homes resonate with laughter, adorned with bright decorations symbolizing renewal and hope. Easter signifies more than a holiday—it’s a cherished opportunity to come together, share meals, and create lasting memories. From egg...