Arjun Kunnath, Author at Algonomy

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Re-Do Digital

Author: Arjun Kunnath

Arjun is a Principal Product Marketing Manager at Algonomy, where he turns complex retail tech into clear, compelling stories and GTM strategies. He’s led PLG motions, shaped narratives across personalization and analytics, and believes great positioning can fix almost anything. Off the clock, Arjun is a proud dad, a motorbike addict who’ll happily choose a winding road over a spreadsheet, and a non-fiction junkie who reads his way through every genre. Powered almost entirely by tea, he swears it’s a lifestyle and not an addiction, but his team strongly disagrees.

The hidden cost of building product recommendations in-house

Merchandising and Supply Chain

The hidden cost of building product recommendations in-house

Reading Time: 6 minutesThinking of building your own recommendation engine? This guide reveals the hidden tradeoffs, maturity curve, and how to choose the right path.

November 19, 2025

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