Applicable Segment(s):
Speciality, Food & Grocery, Marketplace, QSR, Supermarket, Department Store, Fashion & Apparel, B2B, DIY, DNVB
Impacted Function(s):
Marketing
Solution Area:
Engage
Marketing to Member & Cardholder Shoppers
Company
An American retail and outdoor recreation services corporation.
The Challenge
The retailer wanted to display different messages on the cart page depending on whether a member or non-member was viewing the page. Non-members received a ‘join the tribe’ message, and both members and non-members received the ‘apply for our credit card’ message.
The Approach
- Set up two Engage placements on the cart.
- Set rules to target depending on whether the visitor is a member or non-member.
- Shoppers are presented the appropriate messaging.
The Result
- Increase in membership signups.
- Increase in credit card applications.
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