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Building a Real-time Customer Profile Through a Quiz for Instant Personalization

Applicable Segment(s):

Speciality, Food & Grocery, Marketplace, QSR, Supermarket, Department Store

Impacted Function(s):

Commerce

Solution:

Real-time Customer Profile

Building a Real-time Customer Profile Through a Quiz for Instant Personalization

Company

An American multinational cosmetics, skin care, fragrance, and personal care company.

The Challenge

The beauty retailer wanted to build their shoppers’ beauty profiles and use their answers to provide the perfect skincare product recommendations.

The Approach

  • The retailer offered coupons to encourage shoppers to fill out their profile.
  • Based on the answers during the user account set up, attributes are sent to Algonomy via API.
  • The existing user profiles were augmented with the answers.
  • Algonomy built custom algorithms to use Wisdom of the Crowd in addition to the segments from the survey answers.

The Result

  • Around 3% lift in attributable sales within a period of six months.

The ROI of Algorithmic Retail Solutions

Learn how our customers improved key business
metrics with our made-for-retail solutions.

Home Use Case

Configurable Strategies for user affinities

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