Making Paid Ads More Effective Using Strategically Placed Item Page Recommendations

The Company

An American retail and outdoor recreation services corporation.

The Challenge

• The company wanted to reduce the bounce rate in instances where a shopper clicks on a paid ad and is directed to a PDP.
• A shopper might bounce when the product on the PDP isn’t exactly what they were looking for.

The Approach

• The retailer showed shoppers more product options on the item page without requiring them to scroll down the page.
• They did so by setting up a placement that appears at the top of the item page.
• They set rules to show similar items based on the item displayed in the ad.