Use Cases

User Affinities for Segments

Applicable Segment(s):

Marketplace, Speciality, Food & Grocery, QSR, Supermarket, Department Store, Fashion & Apparel, B2B, DIY, DNVB

Impacted Function(s):

Commerce, Marketing

Solution:
Real-time Customer Profile
Table of contents

Company

An American global eCommerce marketplace.

The Challenge

The retailer explicitly asked their shoppers what their preferences were after they created an account and wanted to market to those preferences on the site.

The Approach

  • The retailer put Algonomy tags on the preference page to send the shoppers selections.
  • Using the user preferences, the retailer was able to set up specific segments to target certain shoppers.

Found Use Cases Relevant to Your Business? Let's Talk.

The ROI of Algorithmic Retail Solutions

Learn how our customers improved key business metrics with our made-for-retail solutions.

Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

Get Recording Now