Applicable Segment(s):
Speciality, Food & Grocery, Marketplace, QSR, Supermarket, Department Store, Fashion & Apparel, B2B, DIY, DNVB
Impacted Function(s):
Commerce
Solution:
Real-time Customer Profile
Ingesting Member and Cardholder Status
Company
An American retail and outdoor recreation services corporation.
The Challenge
The retailer wanted to differentiate between members and non-members as well as cardholders and non-cardholders so they could personalize to them on the site differently.
The Approach
- Set up a Build FTP for the retailer to send the information to Algonomy.
- Defined the ingestion cadence to be weekly.
- Once data has been ingested, the segments can be seen in the dashboard.
- Merchants are able to target each segment and either show specific content to each group or certain product recommendations (such as members only) throughout the site.
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