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Improve Add To Cart Percentages Using Social Proof

Applicable Segment(s):

Fashion & Lifestyle, Health & Beauty, Home Furnishings, Electronics, Luxury, Specialty, DIY, Toys, Office Supplies and D2C

Impacted Function(s):


Solution Area:

Social Proof

Improve ‘Add To Cart’ Percentages Using Real-Time Social Proof Data

The Company

A leading fashion and lifestyle retailer in North America

The Challenge

Creating urgency and FOMO for newly launched products, trending products, and exclusives.

The Approach

The retailer used real-time stock availability metrics to showcase demand for their products and found that the message works best when it is prominently placed just above the ‘Add to bag’ button.

They deployed these on the PDP and cart pages. They also discovered that when used in tandem with flash sale, limited time free shipping offer messages, it was effective.

The Result

The retailer found that this yielded a 1.9 % increase in ‘Add to cart’ and was a great way to create a sense of urgency and ensure shoppers do not miss out on a trending item.

More about Social Proof – just for you

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Home Use Case

Improve Add To Cart Percentages Using Social Proof

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