Applicable Segment(s):
Fashion & Apparel, Supermarket, Department Store, QSR
Impacted Function(s):
Marketing, Commerce
Solution Area:
Engage™
Delivering Geo-Specific Personalized Content
Company
A Brazilian department store clothing company.
The Challenge
The company wanted the ability to showcase different promotions to their shoppers based on their geographic location.
The Approach
- Using Algonomy’s Geo Condition segmentation, the company created segments differentiating regions and states – using location by zip code or lat/long.
- Then Engage™ campaigns were created for each segment as per the weather in that region.
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