Uncover 2024's HOTTEST ecommerce personalization trends & master customer engagement. Explore Now!
Talk to an Expert

Delivering Geo-Specific Personalized Content

Applicable Segment(s):

Fashion & Apparel, Supermarket, Department Store, QSR

Impacted Function(s):

Marketing, Commerce

Solution Area:


Delivering Geo-Specific Personalized Content


A Brazilian department store clothing company.

The Challenge

The company wanted the ability to showcase different promotions to their shoppers based on their geographic location.

The Approach

  • Using Algonomy’s Geo Condition segmentation, the company created segments differentiating regions and states – using location by zip code or lat/long.
  • Then Engage™ campaigns were created for each segment as per the weather in that region.

The ROI of Algorithmic Retail Solutions

Learn how our customers improved key business
metrics with our made-for-retail solutions.

Home Use Case

Delivering Geo-Specific Personalized Content

Image link