Applicable Segment(s):
Fashion & Apparel, Supermarket, Department Store, QSR
Impacted Function(s):
Marketing, Commerce
Solution:
Engage™
Delivering Geo-Specific Personalized Content
Company
A Brazilian department store clothing company.
The Challenge
The company wanted the ability to showcase different promotions to their shoppers based on their geographic location.
The Approach
- Using Algonomy’s Geo Condition segmentation, the company created segments differentiating regions and states – using location by zip code or lat/long.
- Then Engage™ campaigns were created for each segment as per the weather in that region.
Found Use Cases Relevant to
Your Business? Let's Talk.
Get a Demo >
The ROI of Algorithmic Retail Solutions
Learn how our customers improved key business
metrics with our made-for-retail solutions.
