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Specialty
Commerce, Data
An American online wine retailer.
This niche retailer caters to a unique customer shopping behavior – people shopping for wine interact differently than other types of products like apparel or appliances.
They needed an alternative strategy that considered wine ratings as well as an unconventional category structure including regions and varietals.
Using Algonomy’s Data Science Workbench, the retailer’s data scientist team was able to incorporate internal tables, such as:
Using Configurable Strategies, the team was able to make variants based on a shopper’s affinity as well as diversify recommendations.
Learn how our customers improved key business metrics with our made-for-retail solutions.
Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.
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