Applicable Segment(s):
Marketplace
Impacted Function(s):
Commerce
Solution Area:
Configurable AI
Configurable Strategies for user affinities towards merchants and/or category
Company
An American global eCommerce marketplace.
The Challenge
The retailer’s home page is effectively a landing page. They wanted to customize their algorithms by creating a modified version to fit their unique business. Then they wanted to compare how it performed against the standard algorithms.
The Approach
![](https://algonomy.com/wp-content/uploads/2022/08/confi-stra.png)
Using Algonomy’s Configurable Strategies, they were able to use the Top Seller model as a basis and then filter the recommendations based on an individual’s purchase history and affinity towards a specific merchant and/or category. They currently use over 30 different configurable strategies.
The Result
Approximately a 400% increase in Revenue per 1000 compared to generic sitewide strategies across all channels.
![Image link](https://algonomy.com/wp-content/uploads/2022/07/image-1.png)