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Fashion & Apparel, Speciality, Food & Grocery, Marketplace
Commerce
A major American designer and marketer of children’s apparel.
Product recommendations should respect the user affinities towards certain characters, gender, and age. For instance, they didn’t want to show boy’s clothes to a baby girl shopper anywhere throughout the site.
Although we already respect the ‘likes’ of the seed product with the ClickCP strategies, considering the Consumer Segment (age), and characters (Dinosaurs, Unicorns, etc.) was a challenge.
We requested the customer to include those product attributes to the feed and added weights to their user affinity configurations. The users who interact with a certain theme, or age, get recommended with the likes of those items.
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