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Riachuelo Sees Nearly 4X Increase in CTRs and 5% Surge in Sales with a Nifty Countdown Widget

Case Study

Riachuelo Sees Nearly 4X Increase in CTRs and 5% Surge in Sales with a Nifty Countdown Widget

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Segment

Department Store

Product

Impact

4.9%

Surge in sales

7033%

Growth in Black Friday Sale fragrance category

4.7%

Increase in overall click-through rates

4X

Rise compared to regular CTRs in other recommendation locations

About Riachuelo

Riachuelo stands as one of Brazil’s largest and most distinguished fashion retailers. Established in 1947, the brand currently operates more than 300 stores and boasts a growing team of over 44,000 employees. With a history spanning over seven decades, Riachuelo has become a household name, offering a diverse range of apparel, accessories, and home products. Riachuelo’s commitment to delivering the latest fashion trends, top-notch products, and exceptional customer service has solidified its position as the preferred destination for millions of shoppers nationwide.

The Countdown Widget — A Closer Look

Developed in collaboration with Algonomy, the Countdown Widget is a dynamic and personalized feature that displays targeted product recommendations and a real-time countdown timer. Utilizing AI, custom merchandising rules, and data analytics, the Countdown Widget tailors product recommendations based on user behavior, preferences, and business rules, aligning seamlessly with merchandising objectives for the ongoing campaign.

Motivation

Implementing Algonomy’s Countdown Widget at Riachuelo stems from various motivations, aligning with Riachuelo’s commitment to agility, efficiency, and customer-centricity:

  1. Effortless Deployment

  2. Streamlined Experience Management

  3. Efficiency through Reusable Templates

  4. Dynamic Injection for Flexibility in Page Placement

The Result

Using Algonomy, Riachuelo was able to see:

  • Significant Revenue Increase
  • Improved Engagement
  • Consistent Conversion Rates
  • Whopping Black Friday Flashsale Results

Using Algonomy, Riachuelo was able to see:

  1. 4.9%

    Significant Revenue Increase: The Countdown Widget contributed to a 4.9% surge in sales for Lojas Riachuelo during the two months.

  2. 4X

    Improved Engagement: The widget led to a 4.7% increase in overall click-through rates (CTR), marking a remarkable 384.7% rise compared to regular CTRs in other recommendation locations on the page.

  3. 3.7%

    Consistent Conversion Rates: The average view conversion remained steady at approximately 3.7%, suggesting the effectiveness of the Countdown Widget in driving conversions.

  4. 7,033%

    Whopping Black Friday Flashsale Results: The fragrance category stole the spotlight with a whopping growth of 7,033% . The impact on sales during this period was nothing short of phenomenal for the retailer.

“The Algonomy platform analyzes and acts based on behavioral data collected on the website, providing personalized experiences to consumers, which enhances our understanding of customers and drives business results.”

Ana Paula Santos Silva Business Analyst, Riachuelo

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