Navigating internal organization and pushing for change in a new, digital-first world by eXtra

MENA’s largest consumer electronics retailer shares what it means to be a first-mover and makes the business case for personalization.

• Spotting the shift in the market early on
• Quick wins or long-term strategy — how we approached our digital journey
• Tips to get management buy-in and define the roadmap
• eXtra’s biggest wins with digital personalization