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Zalora CXOtalk

Duration: 40 minutes

Alessio Romeni, Chief Revenue Office, Zalora

Making personalization
a strategic lever not a tactical tool

CXO TALK:

Hear how Zalora got personalization right after a false start with a more structured, strategic approach to personalization. In this interview, Alessio Romeni, Chief Revenue Officer at Zalora speaks about their goals and details the steps they have taken to become a customer-first business in addition to the following –

Post pandemic mega trends and implications for retail
Personalization philosophy at ZALORA: Remove bad friction, add constructive friction
The offline and online personalization components to future proof your business
How to shift from personas to hyper-personalization

Redo Digital Now

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