Hear how Zalora got personalization right after a false start with a more structured, strategic approach to personalization. In this interview, Alessio Romeni, Chief Revenue Officer at Zalora speaks about their goals and details the steps they have taken to become a customer-first business in addition to the following –
- Post pandemic mega trends and implications for retail
- Personalization philosophy at ZALORA: Remove bad friction, add constructive friction
- The offline and online personalization components to future proof your business
- How to shift from personas to hyper-personalization
