Chapter – 1
Enhance your customer experience
for a winning festive season.
Relevance, Real-time, Retail-specific:
The three pillars of a winning MarTech stack
Site outage, low inventory, unstocked shelves, and frustrated shoppers are looming threats to the customer experience that retailers still face during the holiday season. Why? Because more often than not, their MarTech stack did not stack up to the challenge.
In this webinar, Joseph Stanhope, VP, Principal Analyst Forrester, and Nicolas Gaudreau, CMO, SAIL, discuss the key components of an effective MarTech stack.
Learn why your MarTech stack should be a priority this holiday season and not an afterthought.
Key Takeaways
• How to gain a 360° view of your customer in real-time to scale loyalty and LTV.
• How to enhance 1:1 personalized and contextual interactions across touchpoints and channels.
• Essentials to consider when building a winning MarTech stack.
Why is Holiday Readiness Important Already?
The holiday rush is every retailer’s dream. The holiday season strategy is often planned months ahead of schedule (if you haven’t already, you probably should!). Yet, it is also the most stressful time. And that’s where we come in. Algonomy’s Holiday Readiness Series has been created to help you navigate these challenges and seize the revenue growth opportunity. Join us as we deep dive into how you can ensure that you are holiday-ready – before, during, and after the season!
Joseph Stanhope
VP & Principal Analyst
Nicolas Gaudreau
CMO
