Active Content integrates seamlessly with your martech stack, delivering dynamic, personalized content across channels. It uses real-time data from various systems, creating personalized visuals without coding, complex data integrations, or duplication.
Integration with Marketing Automation Platforms
Active Content can be embedded within any marketing automation platform. This integration allows retailers to seamlessly incorporate Active Content into their campaigns, ensuring that dynamic, personalized visuals are delivered directly to customers’ preferred marketing channels without needing complex data integrations or data duplication.
API-Based Integrations with External Systems
Active Content works with any system that offers API access, making it highly adaptable to your existing technology stack. For instance, it can pull personalized product recommendations from your existing system, as well as customer feedback and reviews from third-party platforms. Additionally, social proof and engagement data can be seamlessly integrated into Active Content.
Integration with eCommerce Systems
Active Content seamlessly connects with third-party eCommerce platforms. This lets it pull live inventory data, displaying only up-to-date product information, pricing, and availability. Moreover, Active Content can be rendered on websites, providing dynamic, real-time experiences that enhance customer engagement across all touchpoints.
Integrating with Loyalty and CRM Systems
Active Content integrates with any loyalty system, allowing retailers to deliver personalized content highlighting loyalty point balances, membership tiers, or exclusive rewards. Similarly, Active Content connects to major CRM platforms, ensuring customer data is reflected in personalized visuals without manual intervention.
Decisioning via CDPs and Custom Models
Active Content doesn’t just pull data in real time—it can also leverage insights and behavioral data from Customer Data Platforms (CDPs) as well as custom data models stored in data warehouses. By integrating predictive models, Active Content ensures that every customer interaction is guided by the most current insights.
